Software Product Management Stack

A curated directory of resources & tools to help you manage your Software Product.

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Customer Development

Definition: Customer Development is a four-step framework developed by serial entrepreneur and business school Professor Steve Blank for discovering and validating the right market for your idea, building the right product features that solve customers’ needs, testing the correct model and tactics for acquiring and converting customers, and deploying the right organization and resources to scale the business. —Brant Cooper
What is Customer Development?
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Customer Development Theory

What is Customer Development?

Why study this article? If you want to learn the basic principles of Customer Development.

Lean Customer Development
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Customer Development Theory

Lean Customer Development

Why study this book? If you want to master the Customer Development Process and successfully integrate it into you Lean Software Product Lifecycle.

150+ Customer Development Questions
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Customer Development Tools

150+ Customer Development Questions

Why use this tool? There always some fixed questions that you should ask in your interviews. Each Product then needs specific questions: If you need some inspiration, you can find it here.

Cassette
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Customer Development Tools

Cassette

Why use this tool? To record, transcribe, and bookmark key moments in user interviews and share it all with your team

SurveyMonkey
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Customer Development Tools

SurveyMonkey

Why use this tool? It’s powerful survey creator, distributor and analyzer. Remember that Customer Development is more powerful when you can have a more “intimate” type of communication with the subjects.

Awesome!
Ken Rubin
Author of the bestseller Essential Scrum
It's a great resource!
Thomas Truongchau
Product Manager at Microsoft
Awesome!
Daniel Schmidt
Author of The Product Management Triangle
Product Managers at these great companies upvoted the Stack.
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Nicolas Nemni
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Last update: 28th November 2016