Software Product Management Stack

A curated directory of resources & tools to help you manage your Software Product.

Featured on Product Hunt!

A/B Testing

Definition: A/B testing is a term for a randomized experiment with two variants, A and B, which are the control and variation in the controlled experiment. —Wikipedia
A/B Testing: The Most Powerful Way to Turn Clicks Into Customers
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A/B Testing Basic Theory

A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

Why study this book? If you want to get an introductory knowledge about A/B Testing and be able to start running your initial tests without falling in the most common errors.

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
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A/B Testing Advanced Theory

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Why study this book? Even though this text is mainly focused for Websites, the same concepts can be applied to any kind of Software Product that has a UI. This book is aimed mostly at Marketing People, but all the concepts can be applied to Software Management.

Optimizely
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A/B Testing Tools

Optimizely

Why use this tool? Simple to use tool, and free, to perform A/B tests.

Visual Website Optimizer
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A/B Testing Tools

Visual Website Optimizer

Why use this tool? Allows to do more complex A/B tests. Not free.

Awesome!
Ken Rubin
Author of the bestseller Essential Scrum
It's a great resource!
Thomas Truongchau
Product Manager at Microsoft
Awesome!
Daniel Schmidt
Author of The Product Management Triangle
Product Managers at these great companies upvoted the Stack.
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Nicolas Nemni
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Last update: 28th November 2016